About LoveSexy

LoveSexy Marketing & Promotions started out as a weekly event based in Hoboken at signore's Lounge. The weekly event became very successful and grew by leaps and bounds. Due to this success the owner of Signore's Lounge, Joe Signore offered John Vargas the founder of LoveSexy Marketing & Promotions, the opportunity to take over and serve as the GM of promotions, marketing, music programming, artistic direction, talent buying, events..

Signore's Lounge became nationally known as LoveSexy@Signore's. LoveSexy had a near 10 year successful run @ 104 Hudson Street. Joe Signore wanted to retire and offered Vargas the option to buy the business Vargas built. Vargas had to decline the offer due to the fact that he wanted to use his savings to finance a film he wrote/directed/produced. (that is a complete other chapter)

Vargas states "Basically what we do is promote events or book talent in different lounges, restaurants, clubs in NYC and NJ. However, 2006 marked our national launch and we are now in several territories nation wide. Via friends in various industries we receive offers  to take over the promotional direction or General Management of Lounges/Restaurants/Bars/Nightclubs. If the situation is right we accept whether it is a lounge, club or restaurant/bar and we take over the music programming, promotional direction, booking of musical talent and General Management. In other words we bring the vibe and the crowd follows."

Today LoveSexy has morphed into a multi faceted firm with interest in the worlds of Film, Music, Nightlife and Fashion. Our mainstay was usually nightlife, providing services of nightclub General Management & Promotions. In addition LoveSexy Promotions has spearheaded, assisted and provided consulting services for well known spirit brands. (Past clients: Sky Vodka, Captain Morgan, Grey Goose, Licor 43, Malibu rum, Extreme Vodka, etc..)

"In the early stages of our growth we were lucky and happy to have provided grass roots marketing and promotions for a little film being distributed by Lions Gate films. Said film was titled "Amores Perros" which went on to win at Cannes, British Academy Awards and nominated for the The American Academy. The director Alejandro Gonzales Innaritu went on to become one of Hollywoods most sought after directors." Said Vargas the founder of LoveSexy Marketing and Promotions.

We provide Marketing & Promotions, PR, event planning, original band bookings, talent buying +.

The demographics we target and reach include general market (21-40 age range), as well as specializing in specific markets.

Whether you are a record or movie company seeking grass roots promotions, nightclub and or restaurant in need of attracting a certain crowd, whether you are a conglomerate or an indie company starting out, we will implement the best strategy to suit your needs accordingly.

Some of our recent projects within the last few years include the 2005 OriginalSessions
Band Search for Jagermusic Volume 2 Compilation CD, The OS Film&Music Series 2006,
2007/08/09 OriginalSessions National Band Search  sponsored by Shure Microphones + too
many others to mention.

Today LoveSexy continues to be at the forefront of innovative music programming, film screenings and performance art. We always provide a warm and welcoming venue for the general public and artists in all genres of music. Whether you're an artist, urban trendsetter, bohemian type, young urban/suburban professional, weekend music aficionado, Alt, Indie, Rock, Goth, Pop, Punk, Metal lover or head spinning b-boy, we show you nothing but Love. Every week there are different events, bands and DJ's performing and there are different parties.

LoveSexy's additional history Back in 1991 LoveSexy was one of the first underground dance parties, featuring the best in underground Soulful House and Disco Classics to be held in Hoboken. At the time, LoveSexy was not only featuring dance music but was also a place you could go and hear cutting edge live indie music on the weekends. In 1994 LoveSexy decided to move its weekly Wednesday night party to Signore's Lounge and has had world renown artist such as Mix Master Mike of the Beastie Boys, ILL Nino, DJ Disciple, Erick Morrillo,  Moldy Peaches hit the stage and decks. 

Founders Background:
"I booked my very first live music show at @ Studio 54 while working there in a  management position in order to pay for my  college books. The group was a little group known as "Raze" who went on to have  the hit Summer  Anthem "Break For Love" I had recently met a DJ by the name of Vinnie Fraginals who along with his wife Jeanette and vocalist Keith Thompson had worked on this little record titled  "Break For Love" under Van Mason's Groove Street Records. The song was mostly ignored by DJ's and radio. In the beginning the only DJ's playing it were Tony Humphries & Vinnie, when Vinnie Fraginals first let me hear the song  I got goose bumps and he gave me a few copies and since i had access to legendary DJ Larry Levan who was the Thursday night resident at Studio 54 I gave Larry a copy and asked if he could play it, he played it and loved it and soon his Thursday night crowd followed suit and the dance floor was on fire whenever Larry played it from then on.

Shortly  there after, I asked Larry Levan's manager, the legendary Bob Caviano if I can book my friends act on a Thursday night. Bob was the talent booker and he laughed  when i asked if I can book my friends act, once I told Bob that Larry was playing their song on a regular basis and that it was starting to burn up the streets, Bob agreed to give me a shot at booking my very first show. Shortly after the show, within a few weeks the musical act known as "Raze" blew up and "Break for Love" became the hottest summer song being played on every boom box, car stereo, club and party in NYC/NJ/PA neighborhoods-with the rest of America & the world-soon to follow. Studio 54 was my training ground in the nightlife and music industry and it introduced me to great pioneers such as Larry Levan, Bob Caviano, Little Louie Vega, La India, Red Alert, Keith Harring and many more."