LoveSexy Marketing & Promotions. LoveSexy started out as a one-night-weekly promotions party which became very successful and grew by leaps and bounds. Due to this success the owner of Signore's Lounge, Joe Signore offered John Vargas the founder of LoveSexy Marketing & Promotions, the opportunity to take over other nights. Shortly thereafter, LoveSexy took over as the GM of promotions, marketing, music programming, artistic direction, talent buying and events.

Signore's Lounge became nationally known as LoveSexy@Signore's. LoveSexy had a near 10 year successful run @ 104 Hudson Street. Joe Signore wanted to retire and offered Vargas the option to buy the business Vargas built. Vargas had to decline the offer due to the fact that he wanted to use his savings to finance a film he wrote/directed/produced. (that is a complete other chapter)

Vargas states "Basically what we do is promote events or book talent in different lounges, restaurants, clubs in NYC and NJ. However, 2006 marked our national launch and we are now in 12 territories nation wide. Sometimes the owners offer for us to take over the promotional direction or General Management. If the situation is right we accept whether it is a lounge, club or restaurant/bar and we take over the music programming, promotional direction, booking of musical talent and General Management. In other words we bring the vibe and the crowd follows."

Today LoveSexy has morphed into a multi faceted firm with interest in the worlds of Film, Music and Fashion as well as providing services of nightclub General Management & promotions. In addition LoveSexy Promotions has spearheaded, assisted and provided consulting services for well known spirits brands., (past clients: Sky Vodka, Captain Morgan, Grey Goose, Licor 43, Malibu rum, Extreme Vodka, etc..)

"In the early stages of our growth we were lucky and happy to have provided grass roots marketing and promotions for a little film being distributed by Lions Gate films. Said film was titled "Amores Perros" which went on to win at Cannes, British Academy Awards and nominated for the The American Academy. The director Alejandro Gonzales Innaritu has gone on to being one of Hollywoods most sought after directors." Said Vargas the founder of LoveSexy Marketing and Promotions.

We provide PR, event planning, original band bookings (pop, rock, alternative, Latin alternative, Avant Garde, Salsa, merengue, hip-hop, house, worldbeat, r&b, neo soul, metal, new metal, punk, etc. we do it all music wise) security, web design, invitations/flyer/poster printing and design, street team distribution and talent buying.

The demographics we target and reach include general market (21-40 age range), as well as specializing in specific markets.

Whether you are a record or movie company seeking grass roots promotions, nightclub and or restaurant in need of attracting a certain crowd, whether you are a conglomerate or an indie company starting out, we will implement the best strategy to suit your needs accordingly.

Some of our recent projects within the last 2 years include the 2005 OriginalSessions
Band Search for Jagermusic Volume 2, The OS Film&Music Series 2006,
2007/08/09 OriginalSessions National Band Search 2006 sponsored by Shore Microphones + too
many others to mention.

Today LoveSexy continues to be at the forefront of innovative music programming, film screenings and performance art. We always provide a warm and welcoming venue for the general public and artists in all genres of music. Whether you're an artist, urban trendsetter, bohemian type, young urban/suburban professional, weekend music aficionado, Alt, Indie, Rock, Goth, Pop, Punk, Metal lover or head spinning b-boy, we show you nothing but Love. Every week there are different bands performing and there are different parties & events featuring different DJs and promoters. Be sure to check back often to see what's going on with LoveSexy for the week.

LoveSexy's additional history Back in 1991 LoveSexy was one of the first underground dance parties, featuring the best in underground Soulful House and Disco Classics to be held in Hoboken. At the time, LoveSexy was not only featuring dance music but was also a place you could go and hear cutting edge live indie music on the weekends. In 1994 LoveSexy decided to move its weekly Wednesday night party to Signore's Lounge and has had world renown artist such as Mix Master Mike of the Beastie Boys, ILL Nino, DJ Disciple, Erick Morrillo, The Moldy Peaches hit the stage and decks. All else is history in the making.